Marketing

Less is more.

Or is more better?

Retail seems to market so much. Emails, emails and more emails. And sometimes pamphlets in the mail. Then when you go into a store, there is signage everywhere. In the windows, hanging from the ceiling, on the tables and the walls, and if you're lucky, you may get an extra pamphlet in your take home bag. And what about reusable bags with the logos or names! And we haven't even gotten to the TV and radio commercials. And for those who read the newspaper, there are flyers.

Are all of these marketing techniques beneficial for the company? They do not come cheap. Marketing costs money. The more marketing techniques, the more money to dish out and money is often tight.

So is one method better than the others? The different marketing techniques target different demographics or audiences. Newspaper flyers would not be best for youth just as emails would not be best for seniors.

In conclusion, selective marketing that best suits your target audience is most beneficial, right?

Easier said than done.

How do you market an event that you want people to know about without telling anyone about it? A great example would be a Flash Mob!

Or is the Flash Mob the marketing for a bigger purpose? So you don't have to market the Flash Mob because it is the marketing?

Or is there promotion needed the day of?

Stay tuned to find out How to Market the Unmarketable!

enjoy life and be happy!