I never really understood blogging until I started doing it myself
(and I'm still learning and perfecting it).
And I never knew that blogs were like a marketing tool!
A good blog, as my teacher says, includes pictures, hyperlinks, labels, and has a topic. And most often, when blogging about a certain topic, the blogger will use or refer to other resources. If you're reading that blog, you may be apt to follow the links to other sites; Voila! Free marketing!
Shell Design Weddings has a blog. Although the blogs are about weddings or events, you can see that there are links to other professionals in the wedding planning business. Also there are links to the places she's gone, which are nice places to hold a wedding or wedding events, or even just general events. This provides free marketing for the people and places that they are linking as well as advertising their own business by creating a diverse and interactive blog.

Including links in a blog that are relevant aren't only free marketing, but proper blogging ettiquette. So if you've got something that people are buzzing about, creating a website can be a dual marketing technique if it gets into some blogs!
enjoy life and be happy
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