I attended it, not only because it was the only session I would be able to attend this semester, but also to see how it went. I'll be honest, there were less people than planned for. In fact, there was only me, the facilitator, and 2 other people. Not quite the turn out that we had hoped for.
But, the marketing plan that had been developed was not fully followed through.
The marketing tools that were used included it's website and the posters around the school, and the LCD mini commercials.
However, because this was a new initiative, we had planned on having a Launch.
The Launch
To happen: September 15
Included: Showing 3 TED videos and handing out lollypops (which relate to the last video) with a reminder to attend the sessions
Didn't happen: because of the Support Staff Strike
Also, there were supposed to be "condor feet" as a marketing method.
Condor Feet
To happen: Day of the session
Included: Posting "condor feet" around the school with more details about the day's session, and leading students to the drop-in session
Didn't happen: because time ran out, and they couldn't be posted in time
Although these marketing techniques fell through for uncontrollable reasons, I believe that they would have made a difference in the turn out of the first session. Also, during the session, I realised that there should also be a "Welcome, Come In" sign at the door, which wasn't in the marketing plan, but will now be added.
The new initiative holds a session every other week. Although for this semester the Launch has been missed, the future sessions can still utilize the "condor feet" marketing method.
And the Launch can be done in the Winter semester!
I am interested to see what the outcomes will be when the marketing plan is followed. My belief is that the marketing will make a huge impact on whether or not people attend!
enjoy life and be happy
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