True or False

Marketing is great!
But it's really easy to make a bad impression if it's false marketing!

This is what I had for lunch earlier this week, from the cafeteria at the school.

Veggies, Pita bread and Hummus, Oh My!



Sarcasm aside, I was really excited about this lunch! But if you look at the label carefully, my excitement turned into disappointment quite fast.

The top right corner of the label reads:

under 3

and then if you squint your eyes and read underneath that, it says:

<$3 <300 calories



And then if you look in the middle, just under the title, you see a

BLACK BLOB

To the left of that you see

3 10

But if you squit and look really hard (maybe not in the picture, but in real life)

you see that under the black blob it originally says:

1.99

My first thought was "I should complain!"

But I was in a rush and in no mood to argue with the cashier, who I'm sure isn't the one that changed the price, so I let it be.

Before even knowing that this small package was available, I had thought of going to the pita station and asking for pita bread and hummus (which I was sure they wouldn't have a price for). And so I thought, well I could negotiate with them and I think $2.00 would be a fair price to pay.

Ironic enough, I was right! Originally that is.. before they increased their prices.

However, with all this said, I know that the school cafeteria is a rip-off. They claim to have "prices for a student budget", but we all know that's not true, unless you're a student who has won the lottery I guess.

But the kicker, what really got to me was the fact that they changed the price on a label that advertises under $3. If they're going to cross out the original price, then they should at least have the decency to cross out the promotion in the corner.

And now that I think of it, not that I count my calorie intake, but how can I even be sure that it is less than 300 calories!?

This encounter with false marketing has left a negative impression on me about the school cafeteria. And it also reminds me of the importance of marketing, and doing it right!

enjoy life and be happy!