But it's really easy to make a bad impression if it's false marketing!
This is what I had for lunch earlier this week, from the cafeteria at the school.
Veggies, Pita bread and Hummus, Oh My!
Sarcasm aside, I was really excited about this lunch! But if you look at the label carefully, my excitement turned into disappointment quite fast.
The top right corner of the label reads:
under 3
and then if you squint your eyes and read underneath that, it says:
<$3 <300 calories
And then if you look in the middle, just under the title, you see a
BLACK BLOB
To the left of that you see
3 10
But if you squit and look really hard (maybe not in the picture, but in real life)
you see that under the black blob it originally says:
1.99
My first thought was "I should complain!"
But I was in a rush and in no mood to argue with the cashier, who I'm sure isn't the one that changed the price, so I let it be.
Before even knowing that this small package was available, I had thought of going to the pita station and asking for pita bread and hummus (which I was sure they wouldn't have a price for). And so I thought, well I could negotiate with them and I think $2.00 would be a fair price to pay.
Ironic enough, I was right! Originally that is.. before they increased their prices.
However, with all this said, I know that the school cafeteria is a rip-off. They claim to have "prices for a student budget", but we all know that's not true, unless you're a student who has won the lottery I guess.
But the kicker, what really got to me was the fact that they changed the price on a label that advertises under $3. If they're going to cross out the original price, then they should at least have the decency to cross out the promotion in the corner.
And now that I think of it, not that I count my calorie intake, but how can I even be sure that it is less than 300 calories!?
This encounter with false marketing has left a negative impression on me about the school cafeteria. And it also reminds me of the importance of marketing, and doing it right!
enjoy life and be happy!
